How to Start Selling at Summer Markets

Summer markets are a fantastic opportunity to showcase your felt creations, connect with customers, and grow your handmade business. Whether you make felt garlands, hair accessories, playsets, or home decor, local markets can help you gain exposure and boost sales. Here’s everything you need to know to get started!

 

1. Find the Right Summer Markets

Before signing up, research local markets and craft fairs that align with your brand. Look for:

  • Farmer’s Markets – Great for reaching families and casual shoppers.

  • Art & Craft Fairs – Ideal for handmade, high-quality felt creations.

  • Seasonal Festivals – Summer fairs, Fourth of July events, and beach markets attract high foot traffic.

  • Children’s Events & Boutique Markets – Perfect if you sell felt toys or accessories for kids.

Check market websites, social media, and vendor directories for application details. Some markets book months in advance, so apply early!

 

2. Prepare Your Felt Inventory

Stock up on products that fit the season and event theme. Consider:

  • Best-selling summer themes – Felt fruits, ice cream garlands, butterflies, and tropical decor.

  • Practical & wearable items – Hair clips, keychains, and coasters that make great impulse buys.

  • Kid-friendly crafts – Play food sets, storyboards, and DIY kits for families.

Plan to bring a mix of small, affordable items and larger, premium pieces too! This way you have a larger range of spenders able to look at your products.

3. Create an Eye-Catching Booth Display

Your setup should be inviting, organized, and showcase your brand. Key elements include:

  • Table Cover & Signage: Use colors that match your brand and a clear, readable business sign.

  • Tiered Displays: Use crates, shelves, or racks to add height and make products easy to browse.

  • Props & Decor: Add summer-themed decor like faux greenery, bright flowers, or beachy elements.

  • Clear Pricing & Payment Options: Have price tags visible and offer cash, Venmo, or credit card payments.

 

4. Price Your Products for Market Success

Market shoppers often buy on impulse, so price competitively while ensuring profitability. Consider:

  • Small impulse items: felt hair bows, keychains, bookmarks

  • Mid-range items: garlands, coasters, plushies

  • Premium products: custom felt banners, detailed playsets

Offer bundle deals like “Buy 3, Get 1 Free” or market-exclusive discounts to encourage multiple purchases.

5. Engage with Customers & Sell More

A friendly, engaging attitude can make all the difference! Try these strategies:

  • Greet visitors warmly and be ready to share your creative process.

  • Showcase product benefits – Explain why felt is a great material (eco-friendly, durable, handmade charm).

  • Offer hands-on experience – Let customers feel the texture or see a quick demo of how you make your pieces.

  • Collect customer emails for future promotions or online shop launches.

 

6. Market Your Booth Before & During the Event

Build excitement before the market by promoting on:

  • Instagram & Facebook – Post sneak peeks, booth setup, and behind-the-scenes prep.

  • Local Facebook Groups – Share event details to attract nearby shoppers.

  • Etsy or Website – Let online customers know where they can find you in person.

During the event, post live updates, customer photos (with permission), and stories to drive foot traffic to your booth!

 

7. Follow Up & Grow Your Handmade Business

After the market, don’t let those new connections go to waste!

  • Send thank-you emails to customers and offer a discount on their next purchase.

  • Review your sales & inventory to learn which items were most popular.

  • Ask for feedback on social media to improve your offerings for the next market.

Selling at summer markets is an exciting way to grow your felt craft business and connect with customers in person. With the right preparation, engaging booth setup, and friendly customer interactions, you can turn market shoppers into loyal fans of your creations. Ready to dive in? Find a local market, start crafting, and make this summer a season of sales success!

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